Lil Jon may be a rapper, but he's also been an entrepreneur, a record exec and a marketer. He thinks the rapper stigma made him seem like less of a threat to his 'Celebrity Apprentice' competitors on the upcoming round of the Donald Trump reality competition, which airs in March.
"People think, 'Oh, I don't need to worry about him,' and they underestimate me because I am a rapper," Jon told PopEater. "They're not realizing I have a vast knowledge in all types of business and I am a real threat."
During our chat Jon revealed his business strategy for the show, how he plans to blow up that rapper stigma and why he is a little afraid of Star Jones.
Celebenomics: So people discount you because you're a rapper. Why are they wrong?
Lil Jon: I'm not just a rapper, and the music business has made me built for the kinds of challenges we do on the show. The hours we have to keep -- I am in the studio from noon until 5 in the morning. I am used to working long hours with no sleep. Everyone on the show looked at me like, "He isn't going to be able to do this," and I proved them wrong.
What was your biz strategy going into the competition?
What I told my teammates is that we just can't lose. We had to win and keep it real with each other. If someone f**ked up, they needed to admit to f**king up.
Who were you scared of?
Richard Hatch because he was on 'Survivor' and Star Jones because she is a lawyer and it is hard to beat a lawyer at anything.
Was there anyone you just hated?
I'm a people person. I can get along with the biggest a**holes in the world so I got along with pretty much everybody.
How did you prepare for the show?
I watched past seasons. I watched two seasons straight of 'Celebrity Apprentice' to see what I was getting my damn self into and to make sure I was mentally prepared for this journey.
Are there any past contestants you tried to emulate?
I liked Bret Michaels a lot because he just kept it real and wore his heart on his sleeve.
Why did you decide to do the show?
There's a bunch of reasons. I definitely wanted to help out people in need. [Jon's charity is the United Methodist Children's Home.] But I also wanted to dispel the rumor that rappers are blunt-smoking ignorant people.
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